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Managing director

Esther Stella Scherer founded bci best connection International in 1993 and, as managing director, has remained its “driving force” up until today."
She is the author of the book „How to manage your boss” (Falken publishing house) which deals with promoting the social competence and personal skills of employees, in particular when collaborating with their managers.

Esther Stella Scherer was born in Manila and grew up in Finland, Italy, France and India and other countries. She took her school-leaving examinations in the German state of Bavaria. After graduating in communication studies and taking various trainee programmes in Paris, Milan and Madrid, she initially worked as customer service representative for a leading advertising agency in Munich.

In 1993, during her instructor training which also involved psychoanalytic activities in collaboration with renowned top coaches (including Dr. Rolf Ruhleder and Brian Tracy) Esther Stella Scherer founded the agency bci – best connection international.

On account of her unusual combination of marketing and keynote speaking as well as her multi-lingual background (German, English, French, Spanish and Finnish) Porsche AG, Stuttgart, offered Esther Stella Scherer an executive position in the field of marketing services which she filled from 1995 until 1998.

At the same time, she held seminars and lectures on “personal leadership” for bci – best connection international and Scheelen AG. Since the 90s, Esther Stella Scherer has attended various advance training programs in coaching and training.

In her seminars and coaching sessions, Esther Stella Scherer deals with the inner structures and processes (systemic coaching) essential for achieving the best results in professional and personal interplay.

The basis for corporate success is the harmonious joint effort of a motivated team and the leadership skills of an upright manager who exemplifies his values 24 hours a day.

The success of Esther Stella Scherer is primarily based on the fact that she can transmit her subject matter in such a way that the contents can also be epitomised by the companies that she trains.

Her concept is to be convincing as a trainer and as a coach to entice her clients to leave their comfort zone, to understand their personal limitations and to learn to discover themselves in order to activate their maximum potential.

Esther Stella Scherer is also booked as mediator for discussions and debates between companies, managers and experts.
Over the past 20 years she has held seminars and lectures in 36 European countries on the following subjects:

  • Career coaching through developing potential
  • Management development and transformational leadership
  • Team building through type-appropriate communication
  • Sales: “How to win every customer“
  • Personal leadership
  • Drivers & Fears.

Certification & further education

  • Instructor training (MIR, Bad Harzburg)
  • Phenomenological family constellation training (CNLPA)
  • Systemic coaching training (ISCO AG)
  • Transactional analyst training (currently in process)
  • Personal coaching by Tony Jeary International (strategic facilitation, conference speaking)
  • Certification of training tools:
  • Insights MDI & Insights Discovery, MBTI. DISG, PIV, Assess, Reiss Profile, Life in Balance
  • Methods Certification & Advanced Training:
  • Brian Tracy, Anthony Robins, Dale Carnegie, Chuck Spezano, Debbie Ford, Siegfried Vögele, Dr. Ulrich Mohr, CSA training.

For details on the positive feedback world-wide from her clients please see references.